Affiliate marketing is one of the best and most legitimate ways to make money online. However, when you are going to be an affiliate marketer, you have to temper your expectations first and foremost. I’ve seen countless self-proclaimed experts that might tell you that you can earn money quickly and easily and it has given affiliate marketing a bad rap as a result. This is not a get rich quick scheme but rather, one must think of this as their own startup where it needs some cultivating for you to reap its harvest at the appropriate time. In short, affiliate marketing takes time for you to see some tangible benefits. Now that that is out of the way, I am going to give you some timeless affiliate marketing tips that still work in 2020.
Choose the Right Companies to Team Up with
There are three stakeholders in affiliate marketing: The affiliate (you), the publisher (company), and the consumers. Affiliate marketers would have to establish their own platforms (a blog, website, Youtube channel, etc.) before they will think about getting into an affiliate program. An affiliate program is a means for you to collaborate with a certain brand or company and once you’ve signed up, you will then drive traffic to your site so that you can refer people to their product pages. Nowadays, you can receive commissions on every sale of the products of your partner company so it is important that you team up with the right ones.
Learn more about the company and see if they have a good and respectable reputation to start with.
Know Your Audience
A lot of new affiliate marketers only think about money, money, money, but they rarely think about the people that will give them that: Your audience. It is imperative that you know your audience really well so that you can best create content that will be valuable to them. The more valuable the content that you produce is to your audience, the more organic and targeted traffic you can get for your website.
Track Your Links
Now, affiliate links, by default, have their own tracking cookies but you’d still want to track them on your own to ensure that you are not getting duped. You can track them by using free website add-ons that you can find all over the internet.
Retargeting is the process of reaching out to people who have visited your platform before. You can do this through email or push notifications (assuming that they’ve opted in your email list). Retargeting is always a good idea as it will help improve your conversion rates, as well as improve your return on investment.
Use Lead Magnets
There are a lot of people that could potentially go to your website and you have to assume that they go there for different reasons. Some people might want to learn more about your main content and some others might just be perusing the products that your partner companies offer. No matter what the case may be, use lead magnets to help you segment your audience.